Nathaniel Lipman & Trilegiant — Loyalty Programs & Non-Profit Organizations
Among the best known of the American independent service providers managing consumer loyalty and club membership schemes is a firm called Trilegiant. The firm and its President and CEO Nathaniel Lipman liaise with several service names including major dental, retail, travel, entertainment, health, and other companies to streamline their members’ shopping experience. It would be fair to say that Trilegiant has plenty of experience. Opening its doors for the first time over thirty five years ago, Trilegiant began in the town of Norwalk, Connecticut and now operates eight sites across an even half dozen states with 3000 employees available to solve your problems. This capacity means they can provide for upwards of twenty five million members all over North America. Trilegiant’s aim is to produce risk-free innovations, allowing people to get value for money, make economies, all without shopping turning into something awkward or inconvenient. Looking at an example, the Buyers Advantage initiative provides a way to obtain cheaper protection on long term warranties, return guarantees, and the cost of repairs, guaranteeing their assurance regarding their acquisition. There are other programs on offer like HealthSaver — which deals in affordable healthcare with no drop in quality — to take one example. It is when the company’s attention turns to the neighborhood that Trilegiant’s dream can shine. Single fundraisers organized within the company even by smaller collections of workmates have been known to raise donations to charity of tens of thousands of dollars in about five days — unquestionably the mark of a dedication you have to admire. The business also sets out to be of service through research. As you’re probably aware, each year private businesses and the federal government collect an amazing quantity of important data. Trilegiant studies this data diligently to pick out problems and then considers how to change them for the better. As an example, the number of vehicle collisions in the USA in any given year is several million strong. Nobody would want their own car to become part of these figures, particularly on the more serious side, and since 2007 Autovantage car club members have received the firm’s annual “road rage” factsheets. In this publication, the company reveals important and eye-opening information aimed at raising public awareness regarding these important topics.
Enriching your clients and the community where you’re based is key, whether or not most firms are aware of it; Trilegiant is glad to count itself as one of the businesses who understand. Their full range of schemes improve the buying experience for members, and their dedication to charitable causes and the drive to inform the public about important matters helps the company give back to the global community. To summarize, they are a fantastic community-based company.
