Archive for the 'Top Brands' Category

Brand Love, Part 2

Monday, November 2nd, 2009

Last issue, I talked about increasing your Brand Love– meaning to increase the affection that prospects and customers feel toward your business.
Why?
Because increasing “affection” will build relationships. Those relationships, if made strong enough by increased Brand Love, build a bridge for prospects to become customers. To some, that bridge might be made of rope, swaying […]

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Wal-Mart Changing to Walmart

Wednesday, January 28th, 2009

For around sixteen years now, white, block-type letters in all-caps, set against a blue backdrop, red stripes lining it under and above, have tipped off that a Wal-Mart store is nearby. This fall, America’s beloved retailer will never be the same again.
By Christmas, one’s neighborhood Wal-Mart store will […]

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